Ten Reasons to Choose Us

We are one of the leading firms of specialist independent financial advisers to dentists.

Dentists throughout the UK rely on us to help them with their financial planning whether it is helping to organise their savings accounts, purchase their first practice or prepare for retirement. As we deal with clients from early 20's to late 70s we have the benefit of hindsight and have helped many dentists realise their financial and lifestyle goals.

Based in the heart of the financial district in Birmingham we are ideally positioned to advise dentists across the country. Our advisers at Essential Money have established an excellent reputation with their clients for clear, concise and money saving ideas, and the following helps explain why we think we are one of the leading IFAs to dentists in the UK.

#1 We make your life easier

We help dentists buy the right insurances by researching thousands of products. Every day, we enable our clients to make better, more informed decisions and help clients to avoid making expensive mistakes by getting it right in the first place. We help complete paper work and if necessary apply online for you, saving you time.

#2 We are Independent

We offer Independent Financial Advice specialising in advising UK dentists. We are not tied to any product provider and do not use a panel of insurers. We can provide advice on products from the whole market.

#3 We remain up to date

We keep abreast of changes in dental and tax legislation and can help maximise this current legislation to your financial advantage.

#4 We are qualified

We have an advice team with Certified Financial Planner and Chartered Financial Planner status and were mortgage IFA of the year 2005. We have also been Commended by the Good Advice Awards 2009 in the Best Protection category.

#5 We are specialists

We specialise in only advising dentists and are members of the Association of Specialist Providers to Dentists (ASPD). We therefore have a detailed understanding of the NHS pension scheme, dentists’ career structure and the impact on financial planning. We also offer a number of free guides specific for UK dentists.

#6 We are large

With over 250 dental clients we are one of the leading IFAs to dentists. We’ve been providing sound financial advice since 1993, and have been growing ever since. Our strength means we can negotiate with lenders for practice finance.

#7 We are small

Every one of our clients is important to us. When you email us during business hours (and sometimes after) you can expect to receive a personal reply in 24 hours or less. We don’t outsource advice unless we have to, so you’ll receive advice from someone who is unhealthily obsessed with financial planning.

#8 We are secretive

In an age where personal data is traded like a commodity, we pledge to respect your privacy. Any data that you collect is kept completely and absolutely confidential. We have never been affiliated with any third-parties, and we regularly train our staff on data protection issues.

#9 We are secure

We employ a third-party firm to hold our client data and your data resides behind the latest in firewall and intrusion prevention technology. We back up our data every night.

#10 We are recommended by UK dentists

We have many satisfied dental clients, please visit What other dentists say about us